The job, in the employer's words
Job Title: Content Writer / Copywriter
Position Type: Full-Time, Remote
Working Hours: U.S. client business hours (with flexibility for deadlines and content calendars)
About the Role:
Our client is seeking a Content Writer / Copywriter to create compelling, high-quality content that informs, engages, and converts. This role involves producing blog posts, landing pages, ad copy, sales collateral, and thought leadership content. The Writer ensures all outputs are on-brand, SEO-friendly, and aligned with marketing and sales objectives.
Responsibilities:
- Content Creation:
- Write long-form and short-form content including blogs, case studies, whitepapers, newsletters, and web pages.
- Produce copy for ads, email campaigns, and sales collateral.
- Ensure all content aligns with brand voice, style, and tone.
- SEO & Optimization:
- Research keywords and incorporate SEO best practices into writing.
- Collaborate with SEO specialists to optimize for search intent and ranking.
- Update existing content to maintain freshness and relevance.
- Research & Subject Expertise:
- Conduct in-depth research on industry topics, competitors, and trends.
- Interview subject matter experts (SMEs) for thought leadership content.
- Translate complex topics into clear, engaging copy.
- Editing & Quality Assurance:
- Proofread for grammar, clarity, and consistency.
- Ensure deliverables are accurate, plagiarism-free, and error-free.
- Maintain content calendars and deliver work on time.
- Collaboration:
- Work with designers, marketers, and sales teams to align copy with visuals and campaigns.
- Incorporate stakeholder feedback into revisions while maintaining brand integrity.
- Performance Tracking:
- Monitor content performance using Google Analytics, HubSpot, or similar tools.
- Provide recommendations to improve engagement, conversions, and SEO rankings.
What Makes You a Perfect Fit:
- Strong storyteller with a flair for persuasive and engaging writing.
- Skilled at tailoring tone and style for different audiences and formats.
- Organized multitasker who can manage multiple assignments and deadlines.
- Curious researcher who thrives on learning new industries and topics.
Required Experience & Skills (Minimum):
- 2+ years professional writing or copywriting experience.
- Portfolio of content across multiple formats (blogs, web copy, ads, collateral).
- Proficiency with Microsoft Office/Google Workspace.
- Strong research and editing skills.
Ideal Experience & Skills:
- Background writing for B2B SaaS, marketing agencies, or professional services.
- Familiarity with SEO tools (SEMrush, Ahrefs, Clearscope).
- Experience writing conversion-focused copy (ads, landing pages, email sequences).
- Knowledge of content management systems (WordPress, HubSpot).
What Does a Typical Day Look Like?
A Content Writer / Copywriter’s day revolves around producing high-quality, conversion-focused content. You will:
- Research industry trends and gather insights for upcoming topics.
- Draft blog posts and long-form content for marketing campaigns.
- Write ad copy, landing page text, or sales collateral to support lead generation and deals.
- Collaborate with designers and marketers to align copy with visuals and campaign strategy.
- Edit and proof content for accuracy and brand consistency.
- Track content performance and optimize older pieces for better SEO and conversions.
In essence: you ensure content is persuasive, optimized, and impactful, fueling marketing and sales results.
Key Metrics for Success (KPIs):
- Consistent content delivery aligned with deadlines.
- Growth in organic traffic and engagement from written content.
- Conversion performance of landing pages and ad copy.
- SEO rankings and visibility for target keywords.
- Positive stakeholder feedback on clarity and effectiveness of content.
Interview Process:
- Initial Phone Screen
- Video Interview with Pavago Recruiter
- Portfolio Review + Practical Task (e.g., draft a blog intro and ad copy for a sample product)
- Client Interview with Marketing Leadership
- Offer & Background Verification
Requirements mentioned
- 2+ years professional writing or copywriting experience.
- Portfolio of content across multiple formats (blogs, web copy, ads, collateral).
- Proficiency with Microsoft Office/Google Workspace.
- Strong research and editing skills.
- Background writing for B2B SaaS, marketing agencies, or professional services.
- Familiarity with SEO tools (SEMrush, Ahrefs, Clearscope).
- Experience writing conversion-focused copy (ads, landing pages, email sequences).
- Knowledge of content management systems (WordPress, HubSpot).
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