The job, in the employer's words
Job Title: Digital Marketing Manager (B2B)
Position Type: Full-Time, Remote
Working Hours: U.S. Eastern Time (EST)
About the Role
Our client is seeking a results-driven Digital Marketing Manager (B2B) to lead and scale the company’s marketing strategy across paid, organic, outbound, and brand channels.
This role combines strategic leadership with hands-on execution and is ideal for a growth-minded marketer who thrives in fast-paced environments, understands modern B2B marketing trends, and can drive measurable pipeline and revenue impact.
The Digital Marketing Manager will own the full marketing funnel — from demand generation and lead nurturing to brand positioning and performance optimization — ensuring consistent growth, high-quality lead flow, and strong brand visibility.
The ideal candidate is analytical, creative, execution-focused, and comfortable balancing strategy with day-to-day campaign management.
Responsibilities
Strategy & Marketing Leadership
• Develop and execute a comprehensive B2B marketing strategy aligned with company growth goals
• Own the marketing funnel end-to-end, from awareness and demand generation through lead nurturing and conversion
• Partner closely with leadership and sales teams to align marketing initiatives with revenue objectives
• Build, manage, and mentor high-performing marketing resources, agencies, or contractors as needed
• Identify scalable growth opportunities across acquisition, retention, and brand channels
Campaign Management & Growth Execution
• Lead and optimize multi-channel marketing campaigns across paid media, SEO, outbound, email marketing, social media, partnerships, and content
• Manage budgets and allocate spend strategically to maximize ROI and efficiency
• Oversee campaign messaging, positioning, and creative direction to maintain brand consistency
• Launch and manage performance-driven campaigns focused on pipeline growth and customer acquisition
• Test new acquisition channels, campaign structures, audiences, and messaging to improve results
Analytics, Optimization & Reporting
• Track and analyze campaign performance metrics including CAC, CPL, ROAS, conversion rates, traffic, MQLs, SQLs, and revenue attribution
• Build dashboards and reports using platforms such as HubSpot, Google Analytics, Looker Studio, or other analytics tools
• Use data-driven insights to refine targeting, messaging, budget allocation, and campaign strategy
• Present actionable recommendations and performance updates to leadership regularly
• Continuously optimize campaigns through A/B testing and experimentation
Content, Branding & Messaging
• Collaborate with content, design, and technical teams to ensure cohesive execution across channels
• Guide messaging strategy and brand positioning to strengthen market visibility and engagement
• Support content initiatives including blogs, landing pages, outbound messaging, and campaign assets
• Ensure all marketing efforts align with brand voice, customer pain points, and business objectives
Cross-Functional Collaboration
• Work closely with sales teams to improve lead quality, funnel conversion, and campaign alignment
• Coordinate with operations and product stakeholders to ensure marketing supports business priorities
• Contribute to broader growth strategy discussions and go-to-market initiatives
What Makes You a Perfect Fit
• Strategic thinker who connects marketing execution to business outcomes
• Hands-on operator comfortable managing campaigns and optimizing performance directly
• Data-driven marketer who thrives on experimentation, testing, and continuous improvement
• Creative storyteller capable of building compelling brand and campaign messaging
• Strong communicator and collaborative leader who works effectively across teams
Required Experience & Skills
• Proven experience in B2B marketing leadership roles such as Head of Marketing, Growth Lead, or Senior Marketing Manager
• Demonstrated success driving measurable growth through paid ads, outbound marketing, SEO, and organic channels
• Strong understanding of modern B2B marketing tools and platforms including LinkedIn Ads, Google Ads, Meta Ads, HubSpot, analytics tools, and outbound systems
• Experience balancing strategic planning with hands-on execution
• Strong analytical mindset with experience interpreting performance data and optimizing campaigns accordingly
• Excellent leadership, communication, and project management skills
Preferred Experience & Skills
• Experience leading marketing functions in B2B service-based, SaaS, or professional industries
• Background in account-based marketing (ABM) or performance-driven demand generation
• Familiarity with CRM and automation platforms such as HubSpot, Salesforce, or Marketo
• Experience managing cross-functional marketing teams or external agencies
• Strong branding, storytelling, and positioning capabilities
• Experience scaling marketing systems in high-growth environments
What Does a Typical Day Look Like?
A Digital Marketing Manager’s day is a mix of strategic planning, campaign execution, and performance analysis. You will:
• Review campaign dashboards and optimize active marketing initiatives
• Collaborate with leadership, sales, and content teams to align priorities and messaging
• Launch and refine campaigns across paid and organic channels
• Monitor lead flow, pipeline quality, and funnel conversion performance
• Test new acquisition ideas, audience segments, creatives, and messaging strategies
• Analyze campaign data and prepare actionable reports and recommendations
In essence: you are responsible for driving pipeline growth, strengthening brand visibility, and ensuring marketing efforts generate measurable business impact.
Key Metrics for Success (KPIs)
• Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs)
• Customer Acquisition Cost (CAC) and Marketing ROI
• Website traffic and conversion rate growth
• Lead-to-opportunity and opportunity-to-customer conversion rates
• Paid campaign performance and ROAS
• Brand visibility, engagement, and audience growth across channels
Interview Process
• Application Review – Assessment of experience and role alignment
• Initial Interview – Discussion of background, marketing expertise, and growth mindset
• Technical Interview – Deep dive into strategy, campaign management, analytics, and execution capabilities
• Final Interview – Leadership and culture fit discussion with the client team
• Offer & Background Verification
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Requirements mentioned
- • Proven experience in B2B marketing leadership roles such as Head of Marketing, Growth Lead, or Senior Marketing Manager • Demonstrated success driving measurable growth through paid ads, outbound marketing, SEO, and organic channels • Strong understanding of modern B2B marketing tools and platforms including LinkedIn Ads, Google Ads, Meta Ads, HubSpot, analytics tools, and outbound systems • Experience balancing strategic planning with hands-on execution • Strong analytical mindset with experience interpreting performance data and optimizing campaigns accordingly • Excellent leadership, communication, and project management skills
- • Experience leading marketing functions in B2B service-based, SaaS, or professional industries • Background in account-based marketing (ABM) or performance-driven demand generation • Familiarity with CRM and automation platforms such as HubSpot, Salesforce, or Marketo • Experience managing cross-functional marketing teams or external agencies • Strong branding, storytelling, and positioning capabilities • Experience scaling marketing systems in high-growth environments
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