The job, in the employer's words
At MyFitnessPal, we believe good health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals.
We’re looking for a CRM Operations Manager to join the Lifecycle Marketing Team who will strengthen the data foundation and operational mechanics behind our lifecycle marketing programs. You will focus on enabling the team to work smarter, building scalable frameworks, unlocking new personalization and data opportunities, and partnering with the Ads team to execute programs for our partners. You’ll play a critical role in how we use Braze, Amplitude, and our data infrastructure to deliver more relevant experiences and enable the team to move faster and smarter.
The Lifecycle Marketing team at MyFitnessPal collaborates with all business units to help drive our business forward and help our users achieve their goals, while at the same time running their own experiments to drive subscriptions and engagement..
This is a hands-on role for someone who has deep technical knowledge of Braze, understands data platforms, and is hands-on in trouble-shooting issues for the team and cross-functional stakeholders.
What you’ll be doing:
Platform & Process Enablement
- Serve as the team’s Braze expert, helping the organization use the platform effectively for segmentation, personalization, and experimentation
- Document CRM processes, naming conventions, and governance standards to maintain clean and reliable data across systems
- Act as the Lifecycle Marketing point of contact with Data Engineering and MarTech for troubleshooting, monitoring data pipelines, and validating new integrations
- Identify and implement automation opportunities that streamline workflows and reduce manual tasks
Personalization Enablement
- Partner with Lifecycle Marketers, Data Engineering, and Product teams to improve data pipelines, attributes, and events powering personalization
- Manage segmentation, dynamic content, and automation logic in Braze to support targeted, behavior-based messaging
- Develop reusable templates and modular components that increase campaign speed, consistency, and scalability
Campaign Execution & Project Management
- Develop and maintain a source of truth for what campaigns and canvases are currently running, what’s up next, and what has been stopped
- Help keep the team on track and on time for high priority deliverables
- Support the setup and QA of complex lifecycle campaigns and triggered journeys in Braze
- Conduct rendering and link testing, ensuring all messages meet creative, technical, and deliverability standards
- Assist with dynamic content and data-driven configurations for advanced campaigns
- Execute on Ads team campaigns across email and IAMs
Qualifications to be successful in this role:
- 4 - 6+ years of experience in CRM, Lifecycle Marketing, or Marketing Operations, ideally in consumer tech or subscription-based consumer product
- Advanced working knowledge of Braze, including Canvas orchestration, Connected Content, and Liquid logic for personalization
- Proficiency in HTML/CSS and basic JavaScript for complex email and in-app message development and troubleshooting
- Working knowledge of SQL or comparable tools to validate data and support CRM operations
- Solid understanding of CRM data structures (events, attributes, subscription states, segmentation)
- Adoption of the latest AI tools in Braze and Claude to support efficiency and effectiveness of your work
- Excellent attention to detail, process discipline, and cross-functional communication skills
Values you’ll model
- Be Kind and Care — build with empathy; assume positive intent; support teammates and members.
- Live Good Health — champion healthy habits and balance in how we work and what we ship.
- Be Data-Inspired — ground decisions in research and data; measure what matters.
- Champion Change — lean into ambiguity; iterate, learn, and improve continuously.
- Leave it Better than You Found It — raise quality, clarify systems, and document as you go.
- Make It Happen — bias to action; deliver impact with craft and accountability.
The reasonably estimated salary for this role at MyFitnessPal ranges from $100,000 - $135,000. Actual compensation is based on factors such as the candidate’s skills, qualifications, and experience. In addition, MyFitnessPal offers a wide range of comprehensive and inclusive employee benefits for this role including healthcare, parental planning, mental health benefits, annual performance bonus, a 401(k) plan and match, responsible time off, monthly wellness and technology allowances, and others.
Exciting Full-Time Employee Benefits, Perks and Culture
Face-to-Face Connections: We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of MyFitnessPal gathers annually.
Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy with our Responsible Time Off benefit.
Give Back: Use your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service.
Mentorship Program: Take control of your career through our mentorship program where, if you’d like, you will be matched with a teammate who can help you scale your skills and propel your growth.
Family-Friendly Support: Embrace the journey with confidence and care. Enjoy our paid maternity and paternity leave, to provide time to balance family responsibilities with your career and take the time needed to strengthen family relationships. We understand the complexities of starting or expanding a family, which is why we provide best-in-class comprehensive assistance for fertility-related matters.
Wellness Comes First: Live Good Health is one of our core values. Receive a monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days.
Celebrate Greatness: Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make.
Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights.
Unlock Your Potential: Access our virtual learning and development library, and participate in training opportunities to continuously grow and enhance your skills.
Championing Inclusion: Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization.
Healthcare Matters: Your well-being is our priority. Take advantage of our competitive medical, dental, and vision benefits that cater to your holistic healthcare needs. Feel secure and supported on your wellness journey.
Secure Your Future: Benefit from our retirement savings program, giving you peace of mind for your financial goals. Reach them sooner with MyFitnessPal’s competitive employer match.
At MyFitnessPal, our mission is to enable people to make healthy choices. And it wouldn't be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, religion, military or veteran status, sex, gender, marital status, gender identity or expression, sexual orientation, national origin, age, or disability. These are our guiding ideologies and apply across all aspects of employment.
MyFitnessPal participates in E-Verify.
Benefits mentioned
- Face-to-Face Connections: We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of MyFitnessPal gathers annually.
- Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy with our Responsible Time Off benefit.
- Give Back: Use your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service.
- Mentorship Program: Take control of your career through our mentorship program where, if you’d like, you will be matched with a teammate who can help you scale your skills and propel your growth.
- Family-Friendly Support: Embrace the journey with confidence and care. Enjoy our paid maternity and paternity leave, to provide time to balance family responsibilities with your career and take the time needed to strengthen family relationships. We understand the complexities of starting or expanding a family, which is why we provide best-in-class comprehensive assistance for fertility-related matters.
- Wellness Comes First: Live Good Health is one of our core values. Receive a monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days.
- Celebrate Greatness: Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make.
- Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights.
- Unlock Your Potential: Access our virtual learning and development library, and participate in training opportunities to continuously grow and enhance your skills.
- Championing Inclusion: Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization.
- Healthcare Matters: Your well-being is our priority. Take advantage of our competitive medical, dental, and vision benefits that cater to your holistic healthcare needs. Feel secure and supported on your wellness journey.
- Secure Your Future: Benefit from our retirement savings program, giving you peace of mind for your financial goals. Reach them sooner with MyFitnessPal’s competitive employer match.
- At MyFitnessPal, our mission is to enable people to make healthy choices. And it wouldn't be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, religion, military or veteran status, sex, gender, marital status, gender identity or expression, sexual orientation, national origin, age, or disability. These are our guiding ideologies and apply across all aspects of employment.
- MyFitnessPal participates in E-Verify.
Requirements mentioned
- 4 - 6+ years of experience in CRM, Lifecycle Marketing, or Marketing Operations, ideally in consumer tech or subscription-based consumer product
- Advanced working knowledge of Braze, including Canvas orchestration, Connected Content, and Liquid logic for personalization
- Proficiency in HTML/CSS and basic JavaScript for complex email and in-app message development and troubleshooting
- Working knowledge of SQL or comparable tools to validate data and support CRM operations
- Solid understanding of CRM data structures (events, attributes, subscription states, segmentation)
- Adoption of the latest AI tools in Braze and Claude to support efficiency and effectiveness of your work
- Excellent attention to detail, process discipline, and cross-functional communication skills
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