Head of Market Development - LAC

Role Overview

We are looking for a strategic, commercially driven, and well-connected leader to join us as Head of Market Development for LAC. This role will be instrumental in identifying, shaping, and accelerating growth opportunities across the region.

As the voice of the market, you will ensure Ten remains relevant, competitive, and differentiated within LAC’s rapidly evolving lifestyle landscape. You will bring deep insight into consumer behavior, emerging trends, competitive dynamics, and partnership opportunities—translating these into clear strategies that strengthen our proposition and deliver value to both members and clients.

As a senior member of the Lifestyle Proposition leadership team, you will collaborate closely with regional and global stakeholders to define growth priorities, unlock new markets, and build a high-impact ecosystem of partners. This role blends strategic vision with commercial execution, ensuring investment in the right categories, brands, and opportunities to support sustainable growth.

You will champion innovation, foster cross-functional collaboration, and challenge conventional thinking—while staying focused on measurable commercial outcomes.

Key Responsibilities

Strategic Market Leadership

• Own and drive the Market Development strategy for LAC, strengthening Ten’s market position and local relevance
• Translate market insights into actionable growth strategies
• Identify emerging opportunities across lifestyle, dining, entertainment, retail, travel, and premium services
• Define priority markets, categories, and strategic partnerships
• Anticipate market shifts and competitive threats, developing proactive strategies

Growth & Proposition Development

• Act as the regional voice of the customer, ensuring alignment with local behaviors and preferences
• Identify gaps and enhance the proposition with new experiences, partnerships, and benefits
• Partner with global and regional teams to shape product and benefit roadmaps
• Build compelling business cases for new initiatives and investments
• Lead strategic launches, expansions, and growth initiatives across LAC

Strategic Partnerships & Ecosystem Development

• Build and nurture relationships with leading brands, hospitality groups, luxury and mass affluent providers, and key industry players
• Develop a strong regional ecosystem of partners and influencers
• Lead high-impact partnership discussions that strengthen market positioning
• Collaborate with Partnerships teams to translate strategy into execution
• Unlock mutually beneficial partnerships that drive both member value and revenue

Commercial Opportunity Development

• Identify opportunities to enhance proposition value and support client growth
• Partner with Commercial, Product, and Client Success teams to deliver market-led solutions
• Evaluate the commercial viability of partnerships and new opportunities
• Monitor ROI and optimize performance of strategic initiatives

Market Intelligence & Thought Leadership

• Maintain deep expertise in LAC market dynamics, trends, and competitors
• Deliver actionable market insights and strategic recommendations
• Act as a trusted advisor on lifestyle, hospitality, entertainment, and premium services
• Share insights and best practices to strengthen Ten’s global proposition

Representation & Stakeholder Management

• Represent Ten at industry events, conferences, and client engagements
• Build strong relationships across regions and leadership teams
• Influence senior stakeholders through data-driven insights
• Promote a culture of innovation, collaboration, and continuous improvement

Success Measures

The Head of Market Development will be measured on: 

Strategic Impact

• Delivery of impactful regional growth strategies
• Quality and execution of strategic initiatives
• Identification and capture of new opportunities

Proposition Relevance

• Strength and differentiation of Ten’s offering in LAC
• Expansion into key markets and categories
• Increased member engagement and utilization

Partnership Growth

• Development of high-value strategic relationships
• Pipeline and quality of partnership opportunities
• Contribution to differentiation and growth

Commercial Contribution

• Support for client retention and growth
• Contribution to revenue opportunities
• Delivery of measurable business outcomes

Role Purpose (in one sentence)

To anticipate the evolution of the LAC lifestyle market, define how Ten must evolve to stay competitive, and build the partnerships and growth opportunities that drive long-term member, client, and commercial success.

Requirements

Skills & Experience

Essential

• Proven experience in market development, strategy, business development, consulting, or commercial leadership
• Strong understanding of LAC markets and competitive dynamics
• Track record of translating insights into tangible business results
• Strong strategic thinking and commercial acumen
• Ability to influence senior stakeholders and drive alignment
• Excellent relationship-building and communication skills
• Experience operating in a global, matrixed environment

Desirable

• Background in hospitality, luxury, lifestyle, travel, fintech, loyalty, or concierge sectors
• Established network within premium or mass affluent ecosystems
• Experience leading multi-country growth strategies
• Fluency in English + Spanish and/or Portuguese

Leadership Profile

We are looking for someone who:

• Thinks ahead—anticipating where the market is going next
• Combines strategic vision with hands-on commercial execution
• Is curious, insight-driven, and externally focused
• Builds strong networks and industry influence
• Challenges the status quo and drives innovation
• Collaborates effectively across regions and functions
• Takes ownership and proactively creates opportunities
• Acts as a visible ambassador for Ten and our Lifestyle Proposition

Benefits

Benefits

Our people are at the heart of the business and we have a culture of recognition and reward - both through regular appraisals but also through annual Extra Mile Awards where we celebrate those who have gone that extra mile in their role. We also encourage all our staff to incorporate their aspirations and interests into their career at Ten and we are there every step of the way to support development.

Rewards designed around you:

• A competitive salary package.
• Hybrid working. You can combine working from home and working from the office. If you don’t live near our office, then we are open to fully remote working options too.
• Paid time away from work. Our employees enjoy a competitive paid time off package, including a day each year to volunteer time for a good cause that is important to you.
• Paid Sabbaticals. One (1) month paid Sabbatical after every 5 years of Service, without tapping into annual leave
• Extra Rewards. Lucrative Ten Loyalty Rewards program.
• Remote Working Holidays - possibilities to Travel and Work!
• Employee Discounts. Access to lots of great travel and entertainment discounts as our clients’ members would!
• Be part of our global, dynamic, and inclusive Team, with diversity at its core.
• Genuine career opportunities within a dynamic and international company.

Commitment to Diversity

We encourage diverse philosophies, cultures and experiences. We appreciate diversity and are dedicated to creating an inclusive work environment for our employees. This idea unites the teams at TEN. All aspects of our relationship, including the decision to hire, promote, discipline or terminate, will be based on merit, competence, performance and business needs.