VP of Marketing

Position Overview

Reporting to the Chief Growth Officer, the Vice President of Marketing is a key member of the senior leadership team responsible for setting and executing the enterprise marketing strategy. This role builds brand awareness, strengthens market positioning, advances patient and referral-source engagement, and supports sustainable growth across the organization’s portfolio of services and markets.  

The Vice President of Marketing leads an integrated marketing function spanning brand strategy, digital marketing, communications, market insights, customer experience, and strategic partnerships, using data and performance measures to translate business priorities into measurable results. 

Schedule and Location

• Monday-Friday Standard Business hours
• Remote role- US-based 

How The VP of Marketing Empowers Recovery

• Develop and lead an enterprise-wide marketing strategy aligned with the organization’s mission, growth priorities, clinical services, and financial objectives. 
• Translate business goals and market opportunities into integrated brand, digital, communications, referral-development, and customer-experience plans with clear performance measures. 
• Strengthen and protect the organization’s brand architecture, positioning, messaging, and reputation across markets, service lines, and stakeholder audiences. 
• Lead digital strategy and performance across web, search, social media, content, email, marketing automation, and other digital channels to increase awareness, engagement, qualified demand, and conversion. 
• Build a disciplined, data-informed marketing function by establishing dashboards, KPIs, attribution practices, market intelligence, and return-on-investment measures that guide investment decisions and continuous improvement. 
• Partner with executive, clinical, operations, admissions, outreach, and business-development leaders to align marketing strategies with access, patient experience, referral growth, and service-line priorities. 
• Develop a deep understanding of patient, family, referral-source, payer, and partner needs, as well as market segments, consumer behaviors, competitive dynamics, and emerging industry trends. 
• Guide market-entry, service-line launch, and growth initiatives through research, audience segmentation, go-to-market planning, and coordinated execution. 
• Oversee corporate communications, public relations, thought leadership, crisis communications, and executive messaging to ensure timely, consistent, and credible communication. 
• Cultivate strategic relationships with professional and medical organizations, community partners, industry groups, referral sources, vendors, and other external stakeholders. 
• Own the marketing budget and vendor portfolio, prioritizing resources, managing performance, and maximizing efficiency and impact. 
• Recruit, develop, and retain a high-performing marketing team; establish clear goals, accountability, collaboration, and professional development across the function. 
• Serve as a strategic advisor to the executive team and represent the organization’s brand, growth strategy, and performance with internal and external audiences. 

Education Qualifications:  

A bachelor’s degree in marketing, business administration, communications, or a related field is required; a master’s degree is preferred. 

Professional Qualifications:  

• Eight or more years of progressively responsible marketing leadership experience, including significant experience leading at the director level or above within a large, complex healthcare organization, regional health system, or similarly regulated environment. 
• Demonstrated success developing and executing enterprise marketing strategies that strengthen brand position, support growth, and produce measurable business results. 
• Broad expertise in brand management, consumer and referral marketing, digital strategy, content, communications and public relations, market research, customer experience, and vendor management. 
• Experience using analytics, KPIs, market intelligence, and return-on-investment measures to prioritize resources and evaluate marketing effectiveness. 
• Proven ability to lead organizational changes, influence executive stakeholders, and align cross-functional teams around shared growth priorities. 
• Experience managing budgets, external agencies, technology platforms, and complex portfolios of concurrent initiatives. 
• Healthcare marketing experience is required; experience in behavioral health, mental health, or eating disorder services is strongly preferred. 
• Experience supporting inpatient, residential, partial hospitalization, intensive outpatient, outpatient, or virtual care settings is preferred. 

General Skills and Competencies: 

• Enterprise-level business acumen, with the ability to align marketing strategy with the organization’s mission, growth objectives, operations, and financial performance. 
• Strategic and analytical thinking, with the ability to translate complex information into clear priorities, actionable plans, and measurable results. 
• Collaborative executive presence and the ability to advise, influence, and build alignment across all levels of the organization. 
• Strong people leadership skills, including setting clear expectations, developing talent, encouraging innovation, and building an accountable, inclusive, high-performing team. 
• Excellent written, verbal, presentation, and storytelling skills, with the judgment to tailor communications to diverse audiences. 
• Sound judgment and strong decision-making, prioritization, and change management skills in a fast-paced, evolving environment. 
• High standards of integrity and discretion, with a commitment to ethical, accurate, and patient-centered communication. 
• Commitment to the organization’s mission and to treating individuals, families, employees, and communities with respect and care.