The job, in the employer's words
ABOUT US
In more than ten countries around the world, The Knot Worldwide champions the power of celebration. Our global family of brands provide best-in-class products, services and content to take celebration planning from inspiration to action. At the core of our business is our industry-leading global online wedding Vendor Marketplace, connecting couples with local wedding professionals and a comprehensive suite of personalized wedding websites, planning tools, invitations, and registry services that make wedding planning easier for couples around the globe. Each year, we connect more than 4.5 million users with around 900,000 global small businesses through our Vendor Marketplace.
LIFE AT TKWW
At The Knot Worldwide, we believe in doing work that matters. Each year, we help millions of couples around the world celebrate life’s most meaningful moments, while also helping hundreds of thousands of global small business owners get discovered and scale. Life here means working alongside a team that cares deeply, not just about the work you do, but about the life you live. We prioritize employee well-being and development through meaningful opportunities for growth, and we celebrate milestones and wins in a big way. After all, celebrations are what we do best.
ABOUT THE ROLE AND OUR TEAM:
The VP of Data Science & Analytics will lead experimentation, business intelligence, and advanced analytics across our global two-sided marketplace. This role is accountable for driving measurable business outcomes — including growth in couple engagement, marketplace liquidity, vendor ROI, and long-term customer value.
You will own the company’s experimentation strategy and enterprise BI function, ensuring executives and frontline teams alike have trusted, actionable insights. This role will partner closely with data engineering to build reliable, scalable end-to-end data pipelines that power experimentation, analytics, and executive reporting.
You will be the architect of our measurement engine — turning data into durable competitive advantage in a complex, two-sided marketplace. This is a highly visible leadership role reporting to the CPO and partnering across Product, Engineering, Finance, Marketing, and Sales.
RESPONSIBILITIES:
Experimentation & Measurement
- Define and scale experimentation strategy across a complex two-sided marketplace (couples and vendors).
- Ensure rigorous A/B testing, incrementality measurement, and causal inference across growth, monetization, ranking, and lifecycle initiatives.
- Build frameworks that account for cross-side marketplace effects and long-term LTV impact.
- Establish clear accountability for experimentation outcomes tied to business performance.
Enterprise BI & Analytics
- Own executive dashboards and enterprise reporting from Board-level metrics to team-level KPIs.
- Develop and maintain a trusted metrics layer with clear governance and definitions.
- Improve forecasting, driver trees, and performance diagnostics tied to CPAs, GMV, and marketplace health.
- Enable scalable self-serve analytics capabilities across the organization.
Advanced Data Science
- Lead applied data science across personalization, marketplace dynamics, pricing, segmentation, and lifecycle modeling.
- Develop robust LTV and marketplace health models.
- Partner with ML teams to ensure strong model evaluation and business impact measurement.
Cross-Functional Partnership
- Partner closely with Data Engineering to design scalable experimentation infrastructure and data pipelines.
- Influence architecture decisions without directly owning DE.
- Serve as a strategic advisor to executive leadership on data-driven growth strategy.
SUCCESSFUL CANDIDATES HAVE:
Experience
- 15+ years in Data Science, Analytics, or quantitative leadership roles.
- Experience leading BI and analytics in a large, global organization.
- Demonstrated success operating within a two-sided marketplace or platform business.
- Proven experience owning experimentation strategy and delivering measurable business impact.
- Experience partnering with C-suite and Board stakeholders.
Technical Expertise
- Deep knowledge of experimental design, causal inference, and statistical modeling.
- Experience building scalable experimentation and analytics ecosystems.
- Strong fluency in SQL and modern data tools (e.g., Snowflake, Looker, Sigma, Tableau).
- Strong understanding of marketplace unit economics and LTV modeling.
Leadership
- Experience building and scaling high-performing Data Science and Analytics teams.
- Strong cross-functional collaboration skills in matrixed environments.
- Ability to translate complex quantitative analysis into clear business insights.
WORK MODEL:
This role is fully remote and not tied to any specific office location. While there are no regular in-office requirements, we encourage our remote team members to gather intentionally for key company and team events to stay connected and engaged.
#LI-Hybrid #executive-track
Starting pay is determined based on a combination of factors which may include location/market, education, experience, skills, and other qualifications of the successful candidate. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, commissions, equity or sales incentives, if applicable. We also offer benefits to eligible employees including medical, dental, retirement, and generous leave policies.
AI FLUENCY
At TKWW, AI is a tool that helps our teams work smarter, move faster, and spend more time on the work that matters most. We expect every employee, in every role, to build fluency with the AI tools relevant to their work, use them thoughtfully and with sound judgment, and bring curiosity as these tools keep evolving. This isn't about replacing our people's expertise — it's about equipping every employee to use AI to raise the bar on the work we do together.
WHAT WE LOVE ABOUT YOU:
- Commit to our customers: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.
- Raise the bar: You define "great" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.
- Be all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.
- Celebrate impact: You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way. You love to win, together.
WHAT YOU LOVE ABOUT US:
We provide meaningful, high-impact benefits designed to support the holistic well-being of our diverse workforce and help our people thrive both professionally and personally. From physical and mental wellness to flexible time off our programs are built around the moments that matter most.
TOGETHER@TKWW: OUR APPROCH TO HYBRID WORK
- For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
- For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.
To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England and New York, NY.
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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
Privacy Notice: The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority.
Requirements mentioned
- Commit to our customers: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.
- Raise the bar: You define "great" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.
- Be all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.
- Celebrate impact: You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way. You love to win, together.
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