The job, in the employer's words
Reddit has a flexible workforce! If you happen to live close to one of our physical office locations, our doors are open for you to come into the office as often as you’d like. Don’t live near one of our offices? No worries: You can apply to work remotely in any country in which we have a physical presence.
About the Team
The Community Product Marketing team takes policies and products to market with our core audience in a way that builds trust, drives adoption, and strengthens the platform’s ecosystem through disciplined, insight-driven, and empathetic execution.
Within this team, the Staff Community PMM, Trust and Safety will lead product marketing for experiences that help protect redditors and strengthen trust in Reddit. You will help people understand how safety products work, what changes mean for their communities, and how to use the tools available to them.
About the Role
As Staff Community PMM, Trust and Safety, you’ll own inbound and outbound product marketing for safety and platform integrity products. You will bring deep Trust and Safety expertise to product planning and go-to-market execution, turning complex technical capabilities into clear, credible narratives for people on and off Reddit. In this individual contributor role, you will partner closely with Product, Safety, Policy, Community, and Communications teams to launch products, drive adoption, and build understanding of Reddit’s approach to protecting authentic participation.
What you'll do:
- Product and Audience Insights: Use research, community feedback, data, and market insights to identify redditor and moderator needs. Translate these insights into audience segments, product recommendations, and go-to-market priorities.
- Go-to-Market Strategy: Own positioning, messaging, launch goals, and activation plans for Trust and Safety products. Tailor strategies to the needs of different communities and audiences, from early testing through broader rollout.
- Trust and Safety Storytelling: Explain how products address issues such as spam, coordinated manipulation, and harmful behavior. Communicate benefits, limitations, and trade-offs clearly, with care for community trust and the information needed to keep defenses effective.
- Launch Execution: Lead cross-functional launches, including beta programs, community announcements, educational content, and multichannel campaigns. Align partners on readiness, timing, and messaging, and adapt plans as products evolve.
- Community Education and Adoption: Create resources that help redditors and moderators understand safety changes and use relevant tools. Explain how platform protections and community moderation work together, and bring community questions and feedback into product planning.
- Cross-Functional Partnership: Serve as the product marketing partner to Product, Engineering, Safety, Policy, User Research, Data Science, Community, and Communications. Build alignment across teams and provide clear recommendations on sensitive launches.
- Measurement and Iteration: Define and track measures of audience understanding, product adoption, and campaign effectiveness. Use results and community feedback to improve messaging, launch plans, and future product direction.
Who you are:
- 12+ years of experience in product marketing with demonstrated ownership of positioning, go-to-market strategy, and product launches for consumer or community audiences
- Deep subject matter expertise in Trust and Safety on social or user-generated content platforms, backed by direct experience bringing safety or integrity products to users and communicating highly sensitive topics
- Strong research and data analysis skills, with experience using qualitative and quantitative insights to prioritize audiences, inform product decisions, and evaluate marketing outcomes.
- Proven ability to influence product strategy and lead complex launches with technical and non-technical partners. Strong communication and interpersonal skills, including the ability to navigate disagreement and align stakeholders.
- Understanding of online community dynamics, moderator roles, and the relationship between platform safety and community governance.
- Experience managing multiple product workstreams, making decisions in ambiguity, and adapting to changing priorities while maintaining quality and attention to detail.
Preferred Qualifications
- Deep familiarity with Reddit’s ecosystem, including subreddit governance, volunteer moderation, and native and third-party moderation tools.
- Experience launching new products from concept to market, including beta testing and phased rollouts with active community participation.
- Experience navigating high-growth, highly ambiguous tech environments.
Benefits:
- Comprehensive Healthcare Benefits and Income Replacement Programs
- 401k with Employer Match
- Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
- Family Planning Support
- Gender-Affirming Care
- Mental Health & Coaching Benefits
- Flexible Vacation & Paid Volunteer Time Off
- Generous Paid Parental Leave
Pay Transparency:
This job posting may span more than one career level.
In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.
To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.
In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.
During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.
Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.
Benefits mentioned
- Comprehensive Healthcare Benefits and Income Replacement Programs
- 401k with Employer Match
- Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
- Family Planning Support
- Gender-Affirming Care
- Mental Health & Coaching Benefits
- Flexible Vacation & Paid Volunteer Time Off
- Generous Paid Parental Leave
Requirements mentioned
- 12+ years of experience in product marketing with demonstrated ownership of positioning, go-to-market strategy, and product launches for consumer or community audiences
- Deep subject matter expertise in Trust and Safety on social or user-generated content platforms, backed by direct experience bringing safety or integrity products to users and communicating highly sensitive topics
- Strong research and data analysis skills, with experience using qualitative and quantitative insights to prioritize audiences, inform product decisions, and evaluate marketing outcomes.
- Proven ability to influence product strategy and lead complex launches with technical and non-technical partners. Strong communication and interpersonal skills, including the ability to navigate disagreement and align stakeholders.
- Understanding of online community dynamics, moderator roles, and the relationship between platform safety and community governance.
- Experience managing multiple product workstreams, making decisions in ambiguity, and adapting to changing priorities while maintaining quality and attention to detail.
- Deep familiarity with Reddit’s ecosystem, including subreddit governance, volunteer moderation, and native and third-party moderation tools.
- Experience launching new products from concept to market, including beta testing and phased rollouts with active community participation.
- Experience navigating high-growth, highly ambiguous tech environments.
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