The job, in the employer's words
Role Overview:
As a Technical Product Marketing Manager at Defense Unicorns, you will help drive the growth, adoption, and market understanding of UDS and related product features. You will report to the Head of Product Marketing and work closely with Product, Engineering, Growth, and other cross-functional teams to bring product capabilities to market and help customers understand how UDS solves critical software delivery and platform challenges.
This is an execution-focused role with meaningful ownership across product marketing programs. You will contribute to positioning and messaging, develop technical content and demonstrations, support Growth teams, execute feature launches, and help improve how UDS is packaged, adopted, and communicated. You will build deep product expertise and translate complex technical capabilities into clear, differentiated customer value for defense and national security audiences.
Responsibilities:
The listed responsibilities are not exhaustive, and additional responsibilities may be assigned based on the evolving needs of the organization. We are seeking a dynamic individual who can operate effectively amid ambiguity, establish structure for a new market offering, and take on new responsibilities as the capability and organization evolve.
- Develop and execute end-to-end go-to-market strategies for new products and features
- Define target audiences, positioning, messaging, and product narratives
- Support product naming, launch planning, adoption, and post-launch optimization
- Establish the go-to-market foundation for products entering new or undefined markets
- Establish deep technical expertise across the Defense Unicorns product portfolio
- Translate complex technical concepts into clear and differentiated customer value
- Create solution briefs, white papers, technical blogs, and web content
- Develop presentations, launch materials, videos, demos, and use-case narratives
- Partner with Product and Engineering to develop repeatable technical demonstrations
- Conduct market research and competitive analysis
- Translate market intelligence into positioning, messaging, and go-to-market recommendations
- Use qualitative and quantitative insights to improve marketing execution
- Serve as a product evangelist for Defense Unicorns products and philosophies
- Communicate the value of Defense Unicorns capabilities within the defense industry
- Provide recommendations that improve products, services, and market adoption
- Operate effectively amid ambiguity and establish structure for new market offerings
Travel Expectation: Approximately 35%–45% travel may be required to engage with customers, communities, partners, and industry stakeholders.
Preferred Experience and Qualifications:
- 4+ years of experience in technical product marketing, product management, solutions engineering, developer relations, or a related function
- Experience executing go-to-market programs for technical products, platforms, or capabilities
- Experience supporting or owning product or feature launches
- Experience developing product positioning, messaging, technical content, or sales enablement materials
- Strong understanding of modern software development and DevSecOps concepts
- Ability to quickly learn complex technical products and communicate their value to technical and non-technical audiences
- Strong technical and creative writing skills
- Strong interpersonal, presentation, and communication skills
- Experience collaborating across Product, Engineering, Marketing, Sales, or Growth teams
- Strong project management and organizational skills with the ability to manage multiple priorities
- Ability to operate effectively with some ambiguity while seeking context and alignment when needed
- Ability to communicate and collaborate effectively in a remote work environment
- Experience working with defense, national security, federal government, or other highly regulated customers is preferred
Full compensation packages are based on candidate experience. Compensation ranges are established using national benchmarking data and apply across all geographic locations within the United States.
Who We Are
Defense Unicorns delivers mission value by streamlining software delivery so our customers can focus on the most important challenges. We share a vision of freedom and security for the advancement of progress and innovation. Our commitment to this vision, and to our mission-driven customers, means a commitment to speed, user experience and optionality, without compromising security. Our team is composed of innovators, software engineers, and veterans with decades of experience delivering technology programs across the federal market.
What We Do
We create and deliver secure solutions for continuous software integration and delivery. Defense Unicorns consolidates the best practices for security pipelines, testing, and deployment automation in order to meet the high security requirements valued by mission owners. Our solutions are agnostic by design and we believe that growing a robust ecosystem of secure, cloud-native software solutions can help enterprise customers inside and outside the federal market buy and integrate software more easily.
Who We Serve
Defense Unicorns’ customers are mission-focused leaders across public and private enterprises. We proudly support defense and civil agencies across the U.S. government and we work closely with the creators of leading-edge software solutions to deliver value to the mission-owner by improving the security and consumability of commercial software products.
What We Work On
- Kubernetes
- Cloud Environments (AWS/GCP and Azure)
- Infrastructure-as-code (like Terraform/Pulumi)
- Continuous Delivery and automation tooling
- GitOps
- Containers
- CNCF projects and open source products and packages
- Helm/Kustomize-Value Stream Mapping
- Building and improving security delivery
- Building Kubernetes and cloud native applications
Benefits Our Unicorns Enjoy
Health:
- Medical/Dental/Vision
- Premiums are 100% Company Paid
- Health Savings Account
- Life Insurance
- Disability Insurance
Financial:
- 401k Retirement Plan
- Company Stock Options
- Home Office Budget
Leave:
- We offer all full-time Unicorns Flexible Time Off (FTO) plus all Federal Holidays, one week for Thanksgiving, and two weeks for Christmas and New Year’s
- Paid Parental Leave
Learning:
- Reimbursement for approved trainings/subscriptions
- Conferences (travel, lodging, and fees)
Don’t have all the preferred experience or qualifications? Studies show that underrepresented groups like women and people of color are less likely to apply to jobs if they don't meet every requirement listed.
At Defense Unicorns, we're committed to diversity. If you're enthusiastic about the role but don't match every criteria, we encourage you to apply. You could be the perfect fit for this or another role! Defense Unicorns is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity or expression, age, national origin, veteran status, genetic information, union status and/or beliefs, or any other characteristic protected by federal, state, or local law.
Requirements mentioned
- 4+ years of experience in technical product marketing, product management, solutions engineering, developer relations, or a related function
- Experience executing go-to-market programs for technical products, platforms, or capabilities
- Experience supporting or owning product or feature launches
- Experience developing product positioning, messaging, technical content, or sales enablement materials
- Strong understanding of modern software development and DevSecOps concepts
- Ability to quickly learn complex technical products and communicate their value to technical and non-technical audiences
- Strong technical and creative writing skills
- Strong interpersonal, presentation, and communication skills
- Experience collaborating across Product, Engineering, Marketing, Sales, or Growth teams
- Strong project management and organizational skills with the ability to manage multiple priorities
- Ability to operate effectively with some ambiguity while seeking context and alignment when needed
- Ability to communicate and collaborate effectively in a remote work environment
- Experience working with defense, national security, federal government, or other highly regulated customers is preferred
- Full compensation packages are based on candidate experience. Compensation ranges are established using national benchmarking data and apply across all geographic locations within the United States.
- Remote - USA
- $116,875—$158,125 USD
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