The job, in the employer's words
SEO Blog Writer + AI Search Optimization (LLMO) Specialist for Education Brand
We are looking for an experienced SEO and AI Search Optimization (LLMO) specialist to help increase the online visibility of our schools across traditional search engines and popular LLMs.
This role will focus on blog content creation, SEO optimization, and AI discoverability, ensuring our schools rank well on Google and are referenced in AI search tools such as ChatGPT, Perplexity, and other LLM-based search systems.
You will help develop and execute a content strategy that improves rankings, drives organic traffic, and ensures our schools appear across major search engines, directories, and listings.
Responsibilities
- Write SEO-optimized blog posts about our schools, programs, and student success stories
- Optimize content for Google, Bing, and other search engines
- Implement AI search optimization (LLMO) so our schools appear in AI-generated search results in ChatGPT, Perplexity, Gemini
- Improve visibility in education directories, listings, and knowledge panels
- Conduct keyword research and topic clustering for organic growth
- Optimize on-page SEO (titles, schema, internal links, meta descriptions)
- Identify opportunities for content that ranks and gets cited by AI systems
- Monitor SEO performance and suggest improvements
Requirements
- Proven experience with SEO and organic search growth
- Familiar with AI search / LLM optimization strategies
- Strong blog writing and content marketing skills
- Experience with education, schools, or local SEO is a plus
- Knowledge of tools like Ahrefs, SEMrush, SurferSEO, Clearscope, or similar
- Understanding of structured data and search listings optimization
Requirements mentioned
- Proven experience with SEO and organic search growth
- Familiar with AI search / LLM optimization strategies
- Strong blog writing and content marketing skills
- Experience with education, schools, or local SEO is a plus
- Knowledge of tools like Ahrefs, SEMrush, SurferSEO, Clearscope, or similar
- Understanding of structured data and search listings optimization
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