The job, in the employer's words
About Digital Reach Agency:
Digital Reach Agency is a leading B2B digital marketing agency specializing in SaaS and tech industry clients. We empower businesses by aligning their brand, connecting systems, and generating pipeline through comprehensive audits and strategic marketing initiatives. We’re a fully remote company with a dynamic team that values autonomy, communication, and collaboration.
Job Summary:
We are seeking an experienced SEO and Content Marketing Strategist to join our team. This contract role requires a dual focus on developing and executing advanced SEO strategies while supporting content marketing initiatives for B2B and enterprise clients. The ideal candidate will have a deep understanding of SEO best practices, be highly organized, self-directed, and capable of managing complex SEO projects from start to finish.
Key Responsibilities:
- Content Strategy & Development:
- Work closely with the content team to align SEO objectives with content strategy, ensuring that content is optimized for both search engines and user experience.
- Develop and execute content strategies for websites, landing pages, and other digital assets, focusing on SEO-driven content that aligns with client goals.
- Utilize Voice of Customer (VoC) insights and keyword research to inform content creation, ensuring that messaging resonates with target personas.
- Conduct content audits to identify gaps and opportunities, recommending improvements to boost organic search visibility.
- Optimize existing content for SEO, ensuring that all digital assets adhere to the latest SEO guidelines and best practices.
- SEO Strategy & Execution:
- Lead the development and implementation of comprehensive SEO strategies tailored to the specific needs of B2B clients, with an emphasis on increasing organic traffic and improving search engine rankings.
- Perform in-depth keyword research, focusing on high-intent keywords that drive qualified traffic and conversions.
- Conduct technical SEO audits, identifying and resolving issues related to site architecture, crawlability, and indexing.
- Optimize on-page elements, including meta tags, headers, content, and internal linking structures, to enhance SEO performance.
- Collaborate with the development team to ensure that SEO best practices are followed during website updates and redesigns.
- Drive off-page SEO strategies, including link building, outreach, and digital PR, to enhance domain authority and backlink profiles.
- Analyze competitors' SEO strategies to identify gaps and opportunities for improvement.
- Client Management & Reporting:
- Lead client calls, presenting SEO performance reports, discussing strategic initiatives, and managing expectations effectively.
- Prepare and deliver detailed SEO reports, including analysis of traffic, rankings, conversions, and other key metrics.
- Provide clients with actionable insights and recommendations based on data-driven analysis, helping them achieve their digital marketing objectives.
- Continuous Improvement & Collaboration:
- Stay updated on the latest SEO trends, algorithm updates, and industry developments, continuously refining strategies to maintain and improve performance.
- Collaborate with cross-functional teams, including web developers, designers, and content creators, to deliver cohesive and impactful digital marketing campaigns.
- Contribute to internal knowledge sharing and team development by staying abreast of emerging SEO tools and techniques.
Requirements
- 4+ years of experience in SEO, with a strong focus on B2B campaigns.
- Proven experience in content strategy development, particularly for websites, landing pages, and digital marketing assets.
- Deep understanding of SEO principles, including keyword research, on-page optimization, technical SEO, and link building.
- Proficiency with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Moz, and other related platforms.
- Excellent communication skills, both verbal and written, with the ability to lead client calls and manage expectations effectively.
- Experience in the B2B, SaaS, or tech industry.
- Strong project management skills, with the ability to work autonomously in a remote environment, managing multiple projects and deadlines.
- Experience with content management systems and project management software (e.g., Asana).
Major Pluses:
- Previous experience at a digital marketing agency.
- Proven track record with case studies or a personal portfolio of successful SEO and content strategy work.
- Experience with WordPress development, marketing automation, and CRMs.
- Knowledge of cross-domain strategies (CRO, UI/UX, Paid Media, etc.).
- Proficiency in Excel/Google Sheets and time-tracking software.
- Familiarity with GIF-based communication (we love a good GIF!).
Benefits
Location: Remote
Position: Contract
Salary: $40 - 50/ hour
Benefits mentioned
- Location: Remote
- Position: Contract
Requirements mentioned
- 4+ years of experience in SEO, with a strong focus on B2B campaigns.
- Proven experience in content strategy development, particularly for websites, landing pages, and digital marketing assets.
- Deep understanding of SEO principles, including keyword research, on-page optimization, technical SEO, and link building.
- Proficiency with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Moz, and other related platforms.
- Excellent communication skills, both verbal and written, with the ability to lead client calls and manage expectations effectively.
- Experience in the B2B, SaaS, or tech industry.
- Strong project management skills, with the ability to work autonomously in a remote environment, managing multiple projects and deadlines.
- Experience with content management systems and project management software (e.g., Asana).
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