Marketing Specialist

Marketing Specialist

Industry: Premier event rental venue, museum, and gardens

Location: Tallahassee, FL; onsite for training up to 6 months, then hybrid 2-3 days per week

Schedule: 40 hours a week, Monday - Friday, including flex time for after-hours events

Compensation: Annual salary and paid time off

Summary of Mandatory Qualifications:

• Bachelor's degree in Marketing, Communications, or related field OR
• Four years of professional experience related to primary job duties
• Ability to work onsite in Tallahassee, FL
• Ability to attend events after standard business hours (flex time offered)

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About us: Goodwood Museum & Gardens is a 21-acre historic property in Tallahassee, FL. Our goal is to connect our community as a setting where we preserve and share our history, enjoy the arts, and celebrate significant events in our lives. We strive to make Goodwood a landmark of local history and a premier event rental venue.

About this position: The Marketing Specialist will assist in the development and execution of marketing and public relations strategies to support the brand development of Goodwood Museum & Gardens. This individual is responsible for developing, implementing, and managing strategic marketing and communication initiatives to enhance the visibility, reputation, and engagement of the organization. This full-time role requires high energy and creativity in order to successfully promote programs, events, and initiatives through digital and traditional media. As we are a small team, hands-on assistance with event planning and management is shared with every position, including the Marketing Specialist.

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Essential Duties of the Marketing Specialist

Marketing/Communications

• Promote the museum, its programming, and events in digital, social, print, and broadcast media
• Maintain calendar for Goodwood events
• Ensure events are kept updated in all community calendars and advertise as necessary
• Write press releases and news articles about Goodwood programming and projects
• Manage social media platforms to promote engagement with targeted audiences and promote Goodwood events and programming
• Oversee Goodwood’s website, Google AdWords, Facebook, and Instagram accounts
• Send twice-monthly emails to keep Goodwood supporters engaged and up to date on events
• Assist the Executive Director and Development Director as needed with membership and donor recruitment, acknowledgement, and record keeping

Design

• Manage Goodwood’s brand in all marketing, development, and fundraising materials; this includes social media presence, physical media, and advertising
• Design flyers for upcoming events, web materials, social media posts, and special materials for tours, development initiatives, fundraising, and more
• Collaborate with a design firm for occasional large-scale design projects.

Programming/Events

• Assist the Executive Director and Director of Rentals and Special Events in implementing existing programs and creating new programs
• Coordinate with instructors and artists on behalf of Goodwood
• Be the on-site contact for Goodwood-sponsored events and maintain records for all events
• Oversee and schedule Event Assistants at Goodwood-sponsored wellness and cultural programming
• This includes scheduled evening hours for Goodwood events and sponsored events

Facility Rentals

• In coordination with the Director of Rentals and Special Events, promote the availability of rental facilities with particular emphasis placed on increasing mid-week rentals

Requirements

In order to succeed in this position, we believe you should be proficient with:

• Design software (Canva, Adobe InDesign)
• MailChimp
• META Suite
• Little Green Light
• Google Suite
• Microsoft Suite
• Eventbrite
• Photography and photo editing software
• Videography

A bachelor's degree in a related field, or comparable professional work experience is also required.

Benefits

• Annual salary to be discussed with top candidates
• A close-knit, collaborative team
• A supportive and mission-driven work environment
• Paid time off
• Hybrid WFH schedule once training is complete (up to 6 months)

At this time, we are unable to offer health or retirement benefits

If you think you’d be a good fit, we’d love to see you apply!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.