The job, in the employer's words
Overview
We are on a mission to revolutionize the cloud infrastructure backup industry for enterprise customers. Led by a team of successful serial entrepreneurs and ex-Amazon senior leaders, we secured $500 million in funding from prominent VCs like Sequoia, Lightspeed, Greenoaks, BOND, and Elad Gil, and we’re gearing up for an exciting journey and rapid growth.
We’re looking for a smart, forward-thinking Growth Marketing Manager who brings a data-driven mindset and deep technical curiosity to the table (and gets &$@# done!). If you’re excited about architecting a modern digital growth engine and leveraging AI to scale a B2B SaaS leader, we want to hear from you!
Key Responsibilities
- Help architect the Growth Engine: Execute and manage a modern digital growth engine spanning paid search, paid social, display, automated outbound, and organic channels to drive enterprise lead generation and pipeline.
- Own the Full Funnel: Lead end-to-end campaign execution—from ad creation and landing page optimization to conversion testing and budget management—to maximize ROAS.
- Drive Continuous Experimentation: Develop a rigorous test-and-learn roadmap (A/B, multivariate, and AI-assisted) to improve CPOpportunity and scale evergreen programs.
- Leverage AI Innovation: Evaluate and deploy emerging AI tools to streamline media buying, creative generation, and UX personalization.
- Analyze & Optimize: Maintain a living dashboard of KPIs (MQLs, SAOs, Revenue) and produce weekly actionable insights on performance.
- Collaborate Cross-Functionally: Partner with Design, Content, Ops, and Sales to ensure message-to-market fit and friction-free lead hand-offs.
- Support Strategy & Budget: Partner with the Director of Demand Generation to forecast spend scenarios and model growth potential while maintaining efficiency.
Qualifications
- 4+ years of experience owning multi-channel digital acquisition programs at a B2B SaaS or digital-first enterprise.
- Proven track record of building and scaling SEM, SEO, and paid social programs that materially increase pipeline and revenue.
- Deep platform proficiency in Google Ads, LinkedIn Ads, Google Analytics/GA4, Search Console, and CMS/AB testing tools.
- AI-Forward: Hands-on experience leveraging AI/ML-powered tools for media management, creative iteration, or CRO.
- Data-Driven: Advanced Excel/Sheets skills and comfort translating large datasets into plain-English recommendations for stakeholders.
- Funnel Expert: Strong grasp of B2B funnel metrics (MQL→SAO→SQO) and attribution modeling.
- Startup Ready: A proactive communicator who stays curious, works independently, and thrives in a fast-paced environment.
Why Join Us?
- Be part of a passionate and innovative team driving change in the cloud backup space.
- Opportunity for professional growth in a fast-paced startup environment.
- Competitive salary and benefits package.
Requirements mentioned
- 4+ years of experience owning multi-channel digital acquisition programs at a B2B SaaS or digital-first enterprise.
- Proven track record of building and scaling SEM, SEO, and paid social programs that materially increase pipeline and revenue.
- Deep platform proficiency in Google Ads, LinkedIn Ads, Google Analytics/GA4, Search Console, and CMS/AB testing tools.
- AI-Forward: Hands-on experience leveraging AI/ML-powered tools for media management, creative iteration, or CRO.
- Data-Driven: Advanced Excel/Sheets skills and comfort translating large datasets into plain-English recommendations for stakeholders.
- Funnel Expert: Strong grasp of B2B funnel metrics (MQL→SAO→SQO) and attribution modeling.
- Startup Ready: A proactive communicator who stays curious, works independently, and thrives in a fast-paced environment.
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