The job, in the employer's words
Brand Business Development (US Focus)-fully remote
About Us
- We are a leading global digital content & entertainment platform.
- Our specialties include premium original content creation, global IP operation, and cross-border brand development.
- We possess strong layout and resource advantages within the global content industry.
- Our commitment is to build a diversified global content ecosystem and expand brand influence across North America through localized operations and high-quality partnerships.
Key Responsibilities
- Devise and execute strategies to support the business development team, with the goal of improving brand awareness and influence.
- Manage and strategize international marketing efforts, including brand promotions, marketing events, and various activities aimed at elevating the brand.
- Source, develop, and nurture brand partnerships; negotiate and drive end-to-end international collaborations, including co-branding initiatives, social media collaborations, and offline events.
- Research industry trends and consumer insights, and share findings with the internal team.
- Liaise with internal teams regarding needs and plans for brand marketing; collaborate on brand stories and social media content.
- Oversee budgets related to marketing materials and coordinate with internal teams.
Qualifications
- Minimum of 5 years of experience in content/entertainment branding or marketing (background in novels, comics, animations, films, or media companies preferred).
- Strong understanding of global content markets, with experience managing brand projects, organizing exhibitions or offline events, and established connections in brand partnerships.
- Exceptional written and verbal communication skills.
- Excellent organizational skills with the ability to manage multiple priorities.
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