The job, in the employer's words
About Lokal :
In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.
Today, Lokal is a house of focused apps, many products, one mission:
to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.
We now operate dozens of live apps across categories like:
- Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
- Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
- Agri Consulting – farmer-first advisory in local languages (AgriLokal)
- Social & Community – Place to find & post social updates (Lokal app)
- Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
- Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
- Advisory Services – early bets in legal help, financial guidance, career counselling, and more
Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for. This is the story new teammates walk into:
a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.We ship fast. We learn fast. We build for Bharat.
We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital
Role Overview :
We are looking for a Content Specialist to ensure that all image and video content published on Lokal Apps meets our language, creative, cultural, and quality standards. The role requires strong attention to detail, regional language expertise, and the ability to manage high-volume content quality checks.
Key Responsibilities :
- Review images and videos before publishing.
- Check spelling, grammar, translation, and language accuracy.
- Ensure content is culturally and contextually relevant for each language.
- Identify blurred visuals, poor layouts, incorrect text placement, low-quality edits, and misleading content.
- Review content across categories such as festivals, devotional, wishes, motivation, Suvichar, political, and trending content.
- Verify language, category, tags, and metadata.
- Prevent cross-language, duplicate, and irrelevant content from entering the feed.
- Maintain and follow a clear QC checklist and quality standards.
- Share regular feedback with creators and editors.
- Track recurring mistakes and highlight creator- and language-level quality issues.
- Coordinate with Content Ops, Growth, and Marketing teams during major events and festivals.
- Maintain fast turnaround without compromising content quality.
Requirements
- Bachelor’s degree in any discipline from a recognized university.
- Strong command of the respective regional language.
- Good understanding of local culture, festivals, trends, and social-media content.
- Strong attention to detail and quality-focused approach.
- Ability to quickly identify linguistic, visual, and contextual errors.
- Basic understanding of image/video editing and design quality.
- Ability to handle high-volume content during events and campaigns.
- Good communication and feedback skills.
- Ability to work in a fast-paced content environment.
- Experience in content quality control, moderation, or content operations is preferred.
- Strong eye for emotionally powerful or viral content
- Awareness of Indian tier 2,3 audience’s status consumption habits
Requirements mentioned
- Bachelor’s degree in any discipline from a recognized university.
- Strong command of the respective regional language.
- Good understanding of local culture, festivals, trends, and social-media content.
- Strong attention to detail and quality-focused approach.
- Ability to quickly identify linguistic, visual, and contextual errors.
- Basic understanding of image/video editing and design quality.
- Ability to handle high-volume content during events and campaigns.
- Good communication and feedback skills.
- Ability to work in a fast-paced content environment.
- Experience in content quality control, moderation, or content operations is preferred.
- Strong eye for emotionally powerful or viral content
- Awareness of Indian tier 2,3 audience’s status consumption habits
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