VP - ArchViz & M&E Strategy

**This position is based in the United Kingdom with hybrid or remote working options. Applicants must hold a valid work/residence permit for the respective location.**

Chaos is a leading global software company that provides world-class visualization and design solutions, empowering creative minds to bring ideas to life.

For over twenty years, Chaos has developed innovative technologies serving multiple industries, including architecture and design, media and entertainment, and product e-commerce. Chaos’ solutions help architects, designers, VFX artists/animators, and other creative professionals share ideas, optimize workflows, and create immersive experiences.

Headquartered in Karlsruhe, Germany, Chaos is a global company with offices in 11 cities worldwide. In 2022, Chaos and Enscape merged, bringing together two industry-leading companies into one. Since then, Chaos has continued to grow with the additions of Cylindo, AXYZ Design, and Evolve Lab, further expanding our expertise and solutions across architecture, design, e-commerce, and AI. For more information, please visit chaos.com.

Role Overview

The VP, ArchViz & M&E Strategy at Chaos owns the vertical strategy, portfolio direction, and business performance of the ArchViz and M&E product lines - spanning V-Ray, Corona, Vantage, and Anima. The role defines where Chaos competes, how the portfolio works together, and how product leadership translates into customer and commercial growth. Operating as a senior individual contributor and cross-functional leader, this role sets the strategic agenda for real-time visualisation, AI integration, and evolving creative workflows across professional markets, and aligns Product, Engineering, Design, Marketing, Sales, and Customer Success around a clear and executable vertical strategy. This role

requires a commercially sharp, product-literate leader with a strong track record of translating portfolio strategy into measurable business outcomes in technically sophisticated software environments.

Main Responsibilities

● Define the long-term strategy for the ArchViz and M&E verticals, including target customer segments, competitive positioning, growth priorities, and investment choices across V-Ray, Corona, Vantage, and Anima.

● Own the portfolio strategy, determining where Chaos should invest, integrate, simplify, partner, or stop investing, and translate that into clear product priorities, roadmaps, and measurable outcomes.

● Own Chaos's real-time visualisation strategy with Vantage as a core pillar, defining how Chaos competes across offline and real-time workflows and how customers move seamlessly between

creation, rendering, exploration, review, and presentation.

● Define how AI changes professional visualisation and content creation - identifying opportunities across generative AI, intelligent automation, scene understanding, materials, image enhancement, and workflow acceleration - ensuring AI capabilities improve speed and usability

without sacrificing the quality and control professional customers expect.

● Own the business performance of the ArchViz and M&E verticals in partnership with Finance, Marketing, Sales, and Customer Success, driving revenue and ARR growth, adoption and engagement, retention, customer acquisition, cross-product suite adoption, and pricing and

monetisation strategy.

● Develop a deep understanding of the needs of visualisation artists, studios, architecture and design firms, VFX and animation teams, and other professional creators: spending meaningful time with customers, partners, and industry leaders to identify opportunities for more integrated and differentiated experiences.

● Maintain a strong understanding of the competitive landscape across rendering, real-time visualisation, AI, and professional creative software, translating competitive insight into clear strategic action and identifying opportunities for partnerships, integrations, or acquisitions.

● Align Product, Engineering, Design, Marketing, Sales, Customer Success, Finance, and executive leadership around a clear ArchViz and M&E strategy: creating clarity, making difficult trade-offs, and holding teams accountable for customer and business outcomes.

● Establish a strong operating rhythm across planning, product reviews, roadmap decisions, and business performance tracking.

● Develop clear business cases for major investments and allocate resources toward the highest-value opportunities.

Required Experience

● Demonstrable experience in product management, business strategy, or general management, with a demonstrated track record of leading multiple products or a product portfolio.

● Proven ability to translate strategy into measurable revenue and customer growth in a subscription software or SaaS environment.

● Experience with pricing, packaging, monetisation, and subscription software business models.

● Experience working with technically sophisticated products and engineering teams, with the ability to engage credibly on technical trade-offs.

● Experience in 3D, rendering, ArchViz, VFX, animation, real-time visualisation, games technology, CAD/BIM, AI, or professional creative software is highly valued.

● Direct experience with V-Ray, Corona, Vantage, or Anima is an advantage though not required.

Required Skills

● Holds a clear and well-reasoned point of view on where markets are heading and how product portfolios should be positioned to capture that opportunity, and communicates it with conviction to executive and cross-functional audiences.

● Translates complex market, customer, and competitive signals into portfolio decisions and product priorities with commercial rigour and disciplined trade-offs.

● Influences and aligns senior cross-functional stakeholders (Product, Engineering, Marketing, Sales, Finance) without direct authority, creating clarity and momentum around a shared strategy.

● Builds a deep understanding of professional creative workflows and customer needs through direct engagement, and uses that understanding to identify differentiated product opportunities.

● Analyses business performance data across revenue, retention, adoption, and market share, and uses those insights to allocate resources and adjust strategy.

● Communicates with clarity and credibility at executive level: able to present strategic recommendations, business cases, and performance reviews to the CPO and leadership team.