The job, in the employer's words
At Sanity.io, we’re building the future of AI-powered Content Operations. Our AI Content Operating System gives teams the freedom to model, create and automate content the way their business works. Accelerating digital development and supercharging content operations efficiency. Companies like SKIMS, Figma, Riot Games, Anthropic, COMPLEX, Nordstrom, and Morningbrew are using Sanity to power and automate their content operations.
We're scaling fast and we need someone who can build a sales team that scales with us.
This is a role for a leader who gets things done, someone who can coach a team of Account Executives to consistently hit targets, build a disciplined outbound motion from the ground up, and bring real rigour to pipeline and forecasting. Not someone who manages from a dashboard. Someone who's in it with the team.
You'll own new logo growth. That means hunter mentality, structured process, and the ability to spot when something's going wrong before it shows up in the numbers.
What you'll do
Leading and coaching a team of AEs across EMEA - setting clear expectations, holding the bar high, and giving people what they need to succeed across multiple markets and time zones
Building and strengthening our outbound motion across the region - prospecting, pipeline coverage, and moving deals through the funnel with consistency, whether the buyer is in London, Munich, or Stockholm
Keeping the business honest on forecasting - monitoring conversion metrics and intervening early when pipeline coverage looks shaky
Working closely with Marketing and Enablement to align on pipeline strategy, sharpen messaging for EMEA buyers, and get the team the right tools
Feeding customer and market insights from across the region back to leadership to shape our go-to-market thinking
About you
You've managed Enterprise AEs before, ideally with exposure to more than one European market, and you know what good looks like. You've seen structured sales orgs at scale and you've worked in fast-moving environments where you had to figure things out as you went - including the reality of running a team spread across different countries, cultures, and buying norms. You're direct, execution-oriented, and you genuinely enjoy building the systems that make a team predictable.
You set a high bar - but you know that hitting targets consistently is about clarity and process, not just pressure.
You'll need:
Previous experience managing AEs in B2B SaaS or tech, with experience selling or managing across EMEA markets
Experience recruiting, developing, and retaining high-performing sales talent across different countries and cultures
A track record of building structured outbound pipeline processes that actually stick, in a distributed regional team
Strong forecasting discipline and a history of hitting quota
Comfort managing a team distributed across multiple time zones
The ability to thrive in a fast-paced, high-expectation environment
Background in developer tools, content platforms, or product-led growth combined with enterprise sales
Fluent English; an additional European language (German, French, or similar) is a plus
Who we are:
Sanity.io is a modern, flexible content operating system that replaces rigid legacy content management systems. One of our big differentiators is treating content as data so that it can be stored in a single source of truth, but seamlessly adapted and personalized for any channel without extra effort. Forward-thinking companies choose Sanity because they can create tailored content authoring experiences, customized workflows, and content models that reflect their business.
Sanity recently raised a $85m Series C led by GP Bullhound and is also backed by leading investors like ICONIQ Growth, Threshold Ventures, Heavybit and Shopify, as well as founders of companies like Vercel, WPEngine, Twitter, Mux, Netlify and Heroku. This funding round has put Sanity in a strong position for accelerated growth in the coming years.
You can only build a great company with a great culture. Sanity is a 200+ person company with highly committed and ambitious people. We are pioneers, we exist for our customers, we are hel ved, and we love type two fun! Read more about our values here!
Sanity.io pledges to be an organization that reflects the globally diverse audience that our product serves. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products and services. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, or gender identity.
Requirements mentioned
- You've managed Enterprise AEs before, ideally with exposure to more than one European market, and you know what good looks like. You've seen structured sales orgs at scale and you've worked in fast-moving environments where you had to figure things out as you went - including the reality of running a team spread across different countries, cultures, and buying norms. You're direct, execution-oriented, and you genuinely enjoy building the systems that make a team predictable.
- You set a high bar - but you know that hitting targets consistently is about clarity and process, not just pressure.
- You'll need:Previous experience managing AEs in B2B SaaS or tech, with experience selling or managing across EMEA marketsExperience recruiting, developing, and retaining high-performing sales talent across different countries and culturesA track record of building structured outbound pipeline processes that actually stick, in a distributed regional teamStrong forecasting discipline and a history of hitting quotaComfort managing a team distributed across multiple time zonesThe ability to thrive in a fast-paced, high-expectation environmentBackground in developer tools, content platforms, or product-led growth combined with enterprise salesFluent English; an additional European language (German, French, or similar) is a plus
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