The job, in the employer's words
About 1st Formations
At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence.
Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling.
We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience.
No stitched-together services.
No legacy workflows disguised as software.
Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence.
Why Join Us Now?
You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression.
£18m annual revenue, including £9m ARR
Over 1 million companies formed
Certified B Corp and Carbon Neutral Business
Forecast to grow 5x–10x over the next three years
The Role
The Email Marketing Executive supports the Head of CRM & Lifecycle Marketing in delivering retention and engagement activity across 1st Formations’ client base of hundreds of thousands of customers. This is a hands-on, delivery-focused role suited to someone early in their CRM or lifecycle marketing career who wants to build deep, practical expertise in campaign execution, segmentation and reporting within a fast-growing, data-driven marketing function.
Key Responsibilities
Build, schedule and QA automated email journeys and triggered campaigns within the CRM platform (e.g. HubSpot), under the direction of the Head of CRM & Lifecycle Marketing
Support the ongoing maintenance and accuracy of client segmentation and list hygiene, ensuring campaigns reach the right audience
Assist with the design and set-up of A/B and multivariate tests across messaging, timing and subject lines, and help compile results
Pull and organise campaign performance data, producing regular reporting packs on open, click, conversion and churn-related metrics
Coordinate with design and copy resources to ensure campaign assets are delivered on time and to brand standard
Monitor day-to-day campaign performance and flag anomalies, deliverability issues or underperforming journeys to the Senior Manager
Maintain up-to-date documentation of live journeys, workflows and segmentation logic
Support the wider Marketing team with ad hoc administrative and campaign coordination tasks as required
Help ensure all client communications comply with GDPR and relevant marketing regulations
What we are looking for
Some hands-on experience with a CRM or email marketing platform (e.g. HubSpot, Mailchimp, Klaviyo or similar), gained through a role, placement or personal project. Familiarity with HubSpot specifically is preferred.
Strong attention to detail, particularly when building or QAing campaigns before they go live
Comfortable working with data in spreadsheets (Excel/Google Sheets), including basic formulas and pivot tables
Good written communication skills, with an ability to proofread and adapt copy for different audiences
A proactive, organised approach and the ability to manage several campaigns or tasks in parallel
An interest in customer retention, lifecycle marketing or CRM as a long-term career path
Previous experience in a marketing assistant, coordinator or executive role, ideally in a subscription, SaaS or high-volume consumer business
Basic understanding of HTML/CSS for email template edits
Exposure to SQL or a willingness to learn
Awareness of GDPR and email marketing compliance principles
What We Offer
£35-38k and comprehensive benefits package
Hybrid Role – 3 days in the office and 2 days from home.
Real opportunities for progression as the business scales
The chance to influence both customer experience and product development
A culture that values ownership, impact, and continuous learning
Equal Opportunities
1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.
Benefits mentioned
- £18m annual revenue, including £9m ARR
- Over 1 million companies formed
- Certified B Corp and Carbon Neutral Business
- Forecast to grow 5x–10x over the next three years
Requirements mentioned
- Some hands-on experience with a CRM or email marketing platform (e.g. HubSpot, Mailchimp, Klaviyo or similar), gained through a role, placement or personal project. Familiarity with HubSpot specifically is preferred.
- Strong attention to detail, particularly when building or QAing campaigns before they go live
- Comfortable working with data in spreadsheets (Excel/Google Sheets), including basic formulas and pivot tables
- Good written communication skills, with an ability to proofread and adapt copy for different audiences
- A proactive, organised approach and the ability to manage several campaigns or tasks in parallel
- An interest in customer retention, lifecycle marketing or CRM as a long-term career path
- Previous experience in a marketing assistant, coordinator or executive role, ideally in a subscription, SaaS or high-volume consumer business
- Basic understanding of HTML/CSS for email template edits
- Exposure to SQL or a willingness to learn
- Awareness of GDPR and email marketing compliance principles
- What We Offer
- £35-38k and comprehensive benefits package
- Hybrid Role – 3 days in the office and 2 days from home.
- Real opportunities for progression as the business scales
- The chance to influence both customer experience and product development
- A culture that values ownership, impact, and continuous learning
- Equal Opportunities 1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.
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