The job, in the employer's words
Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.
Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com.
Research Analyst
Vancouver, British Columbia, Canada
About this position:
As a Research Analyst at Later, you'll be part of a strategic team that directly strengthens pitches, accelerates deals, and improves client retention for our Sales, Strategy, and Account Services teams through rapid, targeted research and insights. This is a strong intermediate role for someone with prior experience as a research or market analyst who thrives in a fast-paced environment partnering with revenue teams. Please note we will only be considering applications from candidates located within our Vancouver hub. This is a hybrid position with 3 days in office.
What you'll be doing:
Strategy
- Develop targeted research plans aligned to Sales, Strategy, and Account Services goals.
- Deliver rapid, actionable insights from market intelligence, surveys, and data analysis to strengthen pitch narratives.
- Identify and prioritize high-value pitches and Strategic Business Reviews (SBRs) to focus research where it drives the most revenue.
- Partner on studies for Strategy and Sales that inform brands on tentpole and seasonal events and holidays.
- Build clear, compelling materials for client pitches and SBRs.
- Provide trending and competitive insights to support sales and SBR strategies where appropriate.
Execution
- Own the delivery of proposal and pitch support on a timely basis, driving research quality that improves win rate and retention.
- Champion education and evangelization of research across stakeholders and revenue teams.
Team & Collaboration
- Manage stakeholder relationships independently, with excellent communication skills to understand research needs.
- Identify and prioritize key research questions and objectives in partnership with multiple stakeholders, including marketing and sales.
- Work collaboratively with stakeholders to influence the timing for collecting and delivering insights.
Research & Best Practices
- Conduct primarily quantitative and occasional qualitative research, selecting the appropriate methodology based on business needs and goals.
- Analyze quantitative data sets from data partners and execute surveys to uncover insights that inform content marketing initiatives.
- Translate research findings into clear, concise insights, turning complex information into effective storytelling through infographics, graphs, and other visuals.
- Manage time efficiently while balancing priorities, ensuring projects are well run, timely, and planned with clear tasks and milestones.
What success looks like:
- Within the first 30 days, you've ramped on Later's research tools, survey platforms, and stakeholder landscape across Sales, Strategy, and Account Services.
- By 90 days, you're independently fielding research requests, delivering surveys and insights that hold up under revenue-team deadlines.
- By 180 days, your research is a consistent input into pitch decks and SBRs, and stakeholders see you as a trusted differentiator against competitors.
- Within 12 months, you've measurably contributed to improved win rates and client retention through the quality and speed of your research support.
What you bring:
- 3+ years of relevant market research and analytics experience.
- Experience designing, executing, and analyzing quantitative and qualitative market research studies.
- Demonstrated experience applying statistical concepts and other quantitative methods to ensure rigor and validity of research, including execution of large-scale surveys.
- Excellent communication and presentation skills, with the ability to clearly explain complex research concepts to stakeholders across the company.
- Experience working with survey platforms such as Typeform, SurveyMonkey, or Qualtrics.
- Experience working with panel recruitment and respondent platforms such as Cint or Centiment.
- Experience in R or Python is an asset, though analysis is primarily conducted via spreadsheets.
- Comfort integrating AI practices into your daily workflow, with curiosity about how AI can accelerate the research practice.
Salary Range: $74K-84K CAD#LI-Hybrid
Where we work:
We have offices in Boston, MA; Vancouver, BC; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility:
At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.
Requirements mentioned
- 3+ years of relevant market research and analytics experience.
- Experience designing, executing, and analyzing quantitative and qualitative market research studies.
- Demonstrated experience applying statistical concepts and other quantitative methods to ensure rigor and validity of research, including execution of large-scale surveys.
- Excellent communication and presentation skills, with the ability to clearly explain complex research concepts to stakeholders across the company.
- Experience working with survey platforms such as Typeform, SurveyMonkey, or Qualtrics.
- Experience working with panel recruitment and respondent platforms such as Cint or Centiment.
- Experience in R or Python is an asset, though analysis is primarily conducted via spreadsheets.
- Comfort integrating AI practices into your daily workflow, with curiosity about how AI can accelerate the research practice.
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